The company was set up to help the elderly, limited mobility people and post-operative recuperation. The elderly want underwear that enables them to wear and put off with minimal effort. An Underwear that does not require bending or stretching.
An underwear that could be worn sitting, standing or lying down depending on their frailty.
The limited mobility person wants underwear that would be comfortable for the entire day, not only for ease but for comfort. People with chronic back pain, stroke, etc can easily wear underwear that not only negates bending or stretching but wears easily.
When recuperating after surgery, the least you want to worry about is your underwear, you want to be able to stand, sit or lie down to wear it. We made the underwear with this in mind for people who have had old and current surgery.
To me it is not just a business enterprise, it is my passion for wanting to help others as I have experienced the same in life. My aim to see many people live independent lives as much as possible and positively.
My name is Ms. Funmi Lawal, and I gained a BSc. in Economics, MSc. in Analysis, Design and Management of Information Systems (ADMIS) from London School of Economics and Political Science. I earned a professional qualification Prince2 practitioner. I was employed in UK Civil Service for 10years. I have experience in 3 continents, namely, Africa, Europe and Asia.
I am a trustee of the Royal free Patient Kidney Association, an Advisor for billion- strong and a member of Meaningful Business.
Why Clip Knix™
To me it is not just a business enterprise, it is my passion for wanting to help others as I have experienced the same in life.My aim to see many people live independent lives as much as possible and positively.
The consequential application that arose from the product, such as pregnant women camping, hiking, bedroom antics etc was not primarily why it was initiated but initial reason was to help people with limited mobility.
Intelligent and Empathic Design
In collaboration with Innovate Product Design based in Salisbury, Clip-Knix focused on designing and manufacturing a practical yet fashionable underwear solution for women that negated the need to bend or stretch when dressing.
Our design and research teams worked relentlessly. It was a seemingly non-stop process of ‘design, test, improve and test again’.
This wasn’t just about creating a practical product. Very often, these types of products look boring and feel uncomfortable. We wanted to give you something that was comparable to what you find in a high street fashion shop.
The result is underwear that can be fastened in the front without the need for bending or turning sideways.
The range will revolutionise the lives of many people by:
- Offering stylish underwear that is easy to use
- Preserving independence
- Maintaining dignity
- Reducing the risk of injury
The priority market for Clip-Knix is for those with limited mobility. However, during the R&D process we identified that the product would also be beneficial for anyone who needs to discreetly change in less-than-accommodating locations, such as an airplane bathroom or whilst hiking up a mountain. Careful and robust research has informed the development of a highly effective and attractive range of underwear that will ultimately work for everyone.
Company Registration: 11573533
Patent no. GB2582381